Brilliant Prospect: A Nod to Heritage in Modern Design

GBD Design's Award-Winning Sales Office Blends Tradition and Innovation

In an era where the past often gets overlooked in favor of the new, GBD Design's "Brilliant Prospect" stands as a testament to the harmonious blend of heritage and modernity. This sales office, inspired by elements of nature and memory, pays tribute to the city's rich textile history while embracing the future.

GBD Design's Brilliant Prospect is not just a sales office; it's a celebration of the city's heritage. Named after the 'Nanjing Brocade' – a traditional fabric known for its cloud-like colors and intricate patterns, the project pays homage to the city's 'Fifth Cotton Mill', a place renowned for producing the best fabrics in the country. The design takes inspiration from the mill's cultural significance, symbolizing the connection between the mill, the city, and society, and fostering a dialogue between architecture, space, and people.

The design's unique properties lie in its ability to weave the past and the future into a cohesive narrative. The design team, led by Wenbiao Du, highlights the cultural features of the cotton industry in China, using space as the carrier that connects the past with the future. The result is a dynamic momentum that outlines the beauty of life in bloom with unique elements from the past and formidable sights of the future.

Realizing this design was no small feat. A fifty-two-meter-long and nine-meter-wide sculpture, inspired by Chinese brocade, rises toward the sky and extends through the whole interior space of the property. The sculpture, both intertwined and scattered, outlines the shape of an infinite loop, aiming toward the future. The architect adopted a unique artistic language to define Brilliant Prospect, creating a distinctive landmark composed of artistic and cultural elements.

Materials used in the project include terrazzo, faux finish, and metallic paint. The space, spanning 1,000sqm, was designed and completed within a span of five months, from February to July 2020, in Shijiazhuang City, Hebei Province, China.

Brilliant Prospect is more than just a design; it's a testament to the power of architecture in creating a sense of belonging and memory. As the architect puts it, "People bring warmth to a particular space, while the space provides people with shelter and memories. Essentially, architecture supplies people with a foothold of existence."

The design's excellence has not gone unnoticed. It was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2022, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. The award is a testament to the design's extraordinary excellence and its significant impact on the world with its desirable characteristics.


Project Details and Credits

Project Designers: GBD
Image Credits: Project photographer: BenMo Studio
Project Team Members: Wenbiao Du and his design team.
Project Name: Shjiazhuang Zhonghai Yunjin
Project Client: GBD


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